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I’m Adrian —
Formerly an urban designer, now immersed in product design, crafting meaningful experiences

I’m inspired by complex systems and the challenge of distilling them into meaningful, personal experiences. My background in landscape architecture, urban design, and city planning taught me to view entire cities and neighborhoods as interconnected systems, where every park, courtyard, or boutique contributes to the overall experience. A city functions as a whole, but people engage with it one moment, one space at a time.
This perspective shapes my approach to designing for complex SaaS platforms. Like a city, these platforms are intricate ecosystems with countless flows and interactions. Yet, users experience them one flow, one task, one decision at a time. By crafting each flow to be intuitive and delightful, we can make the entire system feel cohesive, approachable, and robust. For me, great design lies in transforming complexity into clarity and ensuring that every interaction leaves a positive impression, no matter how intricate the system behind it may be.





I’ve had the privilege of living and working in amazing cities like Albuquerque, Philadelphia, New York City, Dallas, and San Antonio, where I’ve gained diverse perspectives and honed my design skills. My approach centers on empathizing with users, understanding complex problems, and solving them through rigorous research that balances user needs with business goals.
Currently, I’m a Product Designer on Rippling’s Workforce Management team, working on Time-based applications, and supporting additional design org needs.
Outside of work, you’ll find me jogging Texas Hill Country trails, cheering on Liverpool FC, or exploring local coffee shops, breweries and wineries with my wife and our two Goldendoodles. One day, I hope to conquer my stage fright and try stand-up comedy.
View more work
Currently at Rippling, designing systems that keep time, finance, and people connected
Let’s chat
© 2026 Adrian Cortinas
Home
About

I’m Adrian —
Formerly an urban designer, now immersed in product design, crafting meaningful experiences
I’m inspired by complex systems and the challenge of distilling them into meaningful, personal experiences. My background in landscape architecture, urban design, and city planning taught me to view entire cities and neighborhoods as interconnected systems, where every park, courtyard, or boutique contributes to the overall experience. A city functions as a whole, but people engage with it one moment, one space at a time.
This perspective shapes my approach to designing for complex SaaS platforms. Like a city, these platforms are intricate ecosystems with countless flows and interactions. Yet, users experience them one flow, one task, one decision at a time. By crafting each flow to be intuitive and delightful, we can make the entire system feel cohesive, approachable, and robust. For me, great design lies in transforming complexity into clarity and ensuring that every interaction leaves a positive impression, no matter how intricate the system behind it may be.





I’ve had the privilege of living and working in amazing cities like Albuquerque, Philadelphia, New York City, Dallas, and San Antonio, where I’ve gained diverse perspectives and honed my design skills. My approach centers on empathizing with users, understanding complex problems, and solving them through rigorous research that balances user needs with business goals.
Currently, I’m a Product Designer on Rippling’s Workforce Management team, working on Time-based applications, and supporting additional design org needs.
Outside of work, you’ll find me jogging Texas Hill Country trails, cheering on Liverpool FC, or exploring local coffee shops, breweries and wineries with my wife and our two Goldendoodles. One day, I hope to conquer my stage fright and try stand-up comedy.
View more work
Currently at Rippling, designing systems that keep time, finance, and people connected
Let’s chat
© 2026 Adrian Cortinas
Home
About

I’m Adrian —
Formerly an urban designer, now immersed in product design, crafting meaningful experiences
I’m inspired by complex systems and the challenge of distilling them into meaningful, personal experiences. My background in landscape architecture, urban design, and city planning taught me to view entire cities and neighborhoods as interconnected systems, where every park, courtyard, or boutique contributes to the overall experience. A city functions as a whole, but people engage with it one moment, one space at a time.
This perspective shapes my approach to designing for complex SaaS platforms. Like a city, these platforms are intricate ecosystems with countless flows and interactions. Yet, users experience them one flow, one task, one decision at a time. By crafting each flow to be intuitive and delightful, we can make the entire system feel cohesive, approachable, and robust. For me, great design lies in transforming complexity into clarity and ensuring that every interaction leaves a positive impression, no matter how intricate the system behind it may be.





I’ve had the privilege of living and working in amazing cities like Albuquerque, Philadelphia, New York City, Dallas, and San Antonio, where I’ve gained diverse perspectives and honed my design skills. My approach centers on empathizing with users, understanding complex problems, and solving them through rigorous research that balances user needs with business goals.
Currently, I’m a Product Designer on Rippling’s Workforce Management team, working on Time-based applications, and supporting additional design org needs.
Outside of work, you’ll find me jogging Texas Hill Country trails, cheering on Liverpool FC, or exploring local coffee shops, breweries and wineries with my wife and our two Goldendoodles. One day, I hope to conquer my stage fright and try stand-up comedy.
View more work
Currently at Rippling, designing systems that keep time, finance, and people connected
Let’s chat
© 2026 Adrian Cortinas