Resume / Selected experience

Adrian Cortinas, Product Designer.

A concise view of the experience, systems thinking, and craft behind my product work.

FIG. 02Direction set once, then carried across a system

Profile

Product Designer with 7+ years of experience leading end-to-end design across complex B2B SaaS, workforce, fintech, and operational platforms. I specialize in systems UX, information architecture, and 0-to-1 products - turning ambiguous, multi-user workflows into clear experiences with measurable business outcomes.

Before product design, I worked in urban and landscape design. That training still shapes how I think about connected systems, relationships, and human flow.

Experience

Senior / Lead Product Designer

Rippling - Time and Spend

Lead design across workforce and finance products for web and mobile. Shipped 0-to-1 products, platform redesigns, and policy-driven workflows that supported new revenue, suite adoption, and Time Products growth from about $6M to $33M ARR on a lean design pod.

Product Designer

Darwin Homes

Led 0-to-1 operational products for property managers, owners, and vendors. A new turnkey workflow reduced vacancy-to-rent-ready time from more than two months to under 21 days, while new vendor and investor portals reduced manual coordination.

UX / UI Designer

Lowe's and USAA

Designed B2B vendor, internal finance, and member-service tools through research, workflow definition, prototyping, usability testing, and close implementation support.

Education

  • Master of Landscape Architecture - Urban Design and Regional PlanningUniversity of Pennsylvania
  • Bachelor of Arts - Environmental Planning and DesignUniversity of New Mexico

Capabilities

From ambiguous product problems to systems that ship.

  • Product strategy & 0→1 direction
  • Complex systems & platform UX
  • Enterprise & multi-user workflows
  • AI-native & agentic experiences
  • Research, experimentation & evaluation
  • Rapid prototyping & design engineering
  • Interaction design & product craft
  • Design systems & scalable patterns
  • Trust, permissions & explainability
  • Cross-functional leadership & storytelling